Privacy Policy

This Privacy Policy explains how Eleve Company OÜ ("Charlie", "we", "us", "our") collects, uses, and protects information when you use the Charlie mobile application and website (together, the "Service").

We are committed to processing your personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Estonian data protection law, as Eleve Company OÜ is registered in Estonia.

1. Who we are

Eleve Company OÜ, registry code 17426335, registered address Sepapaja tn 6, Lasnamäe linnaosa, Tallinn, 15551, Estonia, is the data controller responsible for your personal data.

Contact for privacy matters: eleve.eu@outlook.com

2. What information we collect

• Account information: email address, and if you sign in with Apple or Google, the basic profile information those providers share with us.
• Alarm and preference data: the alarm times you set, the "reason" categories and "type of morning" tone you select, and your voice preference (female/male). This data is used solely to select which audio message plays and, where applicable, to personalize future messages.
• Usage data: basic app usage information (e.g. app opens, crash reports) collected to keep the Service reliable.
• Subscription and billing data: handled by our payment processor (e.g. Apple's App Store billing system or a third-party payment provider). We do not directly store your full payment card details.
• Device information: device type, operating system version, and app version, used for compatibility and debugging.

3. How we use your information

• To operate core app functionality, including scheduling alarms and playing the correct motivational audio message.
• To manage your subscription and free trial.
• To improve the Service, including which audio categories and tones are most used.
• To communicate with you about your account, service updates, or support requests.
• If you opt in to AI-personalized messages (future feature), to generate a message tailored to information you choose to share with us.

4. Legal basis for processing (GDPR)

• Contract: processing necessary to provide the Service you signed up for.
• Consent: for optional features such as personalized AI-generated messages, and for non-essential cookies/tracking on our website.
• Legitimate interest: for basic analytics and service reliability improvements.

5. Data sharing

We do not sell your personal data. We share limited data with the following categories of service providers, solely to operate the Service:

• Cloud hosting and storage providers.
• Text-to-speech and AI providers used to generate voice content (where personalization features are used).
• Payment and subscription processors.
• Analytics providers, used in aggregated/anonymized form where possible.

6. Data retention

We retain your account and alarm preference data for as long as you maintain an active account. If you delete your account, we delete or anonymize your personal data within a reasonable period, except where we are required to retain it for legal or accounting purposes.

7. Your rights

Under GDPR, you have the right to access, correct, delete, restrict, or port your personal data, and to object to certain processing. You can exercise these rights by contacting us at the email address above. You also have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) or your local supervisory authority.

8. Cookies

Our website uses cookies to remember your preferences and understand how visitors use our site. You can manage your cookie preferences at any time — see our Cookie Settings or the cookie banner shown on your first visit.

9. Children's privacy

The Service is not directed at children under 16, and we do not knowingly collect personal data from children under that age.

10. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be notified within the app or via email.